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Month: August 2021


An evolving debate around data

first_img US debates over the use of data and mandated integrity fees are threatening to destabilise the landscape over in Europe, writes Scott Longley Sports betting An evolving debate around data AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Regions: Europe US Email Address Topics: Sports betting Tags: Online Gambling US debates over the use of data and mandated integrity fees are threatening to destabilise the landscape over in Europe, where official data is not the only game in town, writes Scott LongleyAn interesting side plot to the debate taking place in the US over the use of sports data and demands from the sports rights-holders for mandated integrity fees is the way the arguments are now also being played out in Europe.The backdrops to the arguments on both sides of the Atlantic are of course very different, with the position of the rights-holders in Europe and the US far from analogous.In Europe, the existence of the EU database right means the sports-betting industry has been able to source its data from a relatively open and competitive supply market.Such is the situation as it currently stands. Yet as comments made at a gaming conference hosted by the law form CMS in London in January made plain, the situation is not wholly stable.Speaking on a panel, Adrian Ford, the general manager at Football DataCo, pointed out that if a sport wants to “recognise the betting industry,” there is “no reason why it shouldn’t get some sort of commercial return for it.“The logic is that it’s their game; sport is commercially about rights and I don’t think this is any different. Equally, I know this has been played out in the States, but there is an integrity risk and therefore reputationally, if there is an issue with betting on your sport, you are going to cop it.“So, for lots of reasons, sports shouldn’t shy away from saying it’s not unreasonable to have a relationship with betting and that should have some commercial aspect to it.”How much is too much? Except, of course, as the bookmakers would argue, any deals on data should be seen in the broader context of all the commercial relationships that exist between sport and betting, including advertising, shirt sponsorships and betting partnerships.It all adds up to a substantial transfer of money. At the CMS conference, Michael Short, legal counsel for sports management giant IMG, said that sports should “share in the commercial upside from betting.”However, if this means (as is rumoured) being asked to pay £1m for the data rights to PGA golf, as is currently being hawked around by IMG, then neither party should be too surprised if the response, as one source suggested, might be a blunt “bugger off.”As many have pointed out previously, there is a value to the sports data that is the lifeblood of the bookmakers. But perceptions of what that value is differ, by sport as much as anything but also according to ease of access.For instance, the PGA likely feels it can ask for a big number from operators as the official data for shot-by-shot, hole-by-hole in-play golf betting can only come from the official trackers on course.Yet, the question of how many operators will feel the need for a truly in-play golf product is as yet unanswered, and if the response recorded earlier to the rumoured data fee is prevalent among many bookmakers then that will likely remain the case.Back with the current roster of known in-play winners, the arguments are perhaps more nuanced.Establishing value With regard to most coverage of football and tennis, the official data source is not the only game in town. As has been said many times by established providers such as Sportradar, when there is an economic case for investing in official data, as with their recently completed deal with the MLB for instance, then the rights-holders will likely find a willing audience for discussions around a fee for access to their content, provided that its value can somehow be protected.Likewise, if the official data is wrapped up in a deal for AV rights, then there will definitely be buyers – even if the actual value of the data is often obscured within the value of the streaming rights.But beyond that, the proliferation of data supply providers and the ease with which relatively basic technology can be wielded in order to legitimately obtain and transmit data from source to bookmaker means that attempting to confine operators to official sources is destined to fail.A likelier long-term route to establishing the value of data comes from data complexity. The more widespread adoption of the statistical side of sports in Europe and the likely evolution of BetBuilder-type products points to the greater use of data by the consumer.Newer products from the suppliers such as Opta’s new Fast Player feed and Sportradar’s Match Tracker offering are designed to offer the end consumer greater insight into the game from the data available.If these match up with developments in the product, such as BetBuilder, then the centrality of the data is enhanced. This has implications for rights-holders, suppliers and operators alike and suggests that negotiating the value within this chain will continue to be a complex process.For more on the data supply market, see the Game State 2019 report written by Scott Longley and Mark Israney and Marc Thomas from Propus Partners and published by iGaming Business as a standalone reportScott Longley has been a journalist since the early noughties covering personal finance, sport and gambling. He has worked for a number of publications including Investment Week, Bloomberg Money, Football First, eGaming Review and Gambling Compliance 4th March 2019 | By Stephen Carter Subscribe to the iGaming newsletterlast_img read more

Aristocrat-Ainsworth IP infringement hearing switched to September

first_img17th July 2019 | By contenteditor Topics: Casino & games Legal & compliance Slots The Federal Court of Australia has set a new date of September 4 for the first case management hearing over an intellectual property rights infringement dispute between Aristocrat Technologies and Ainsworth Game Technology.The Court had been due to hear the case today (July 17), but this has now been changed to later in the year, with both parties required to file and serve their defence to the statement of claim and any cross claim by August 28.The Federal Court has not disclosed the reasons behind the switch.Earlier this month, Aristocrat filed legal action against Ainsworth, accusing the gaming machines and content provider of infringing on its intellectual property rights.Aristocrat cited a breach of Australian Consumer law, but Ainsworth denied the accusations, vowing to “vigorously defending the claims made by Aristocrat in these proceedings”.Court papers on the filing have not yet been made available, but reports in the Australian media suggest the case is in relation to technology Aristocrat has developed for its Lightning Link slot machine.Aristocrat has alleged that Ainsworth has used this technology in its own gaming machines.September’s first case management hearing will commence at 9:30am local time in New South Wales.Image: verkeorg Casino & games Tags: Slot Machines Email Address Aristocrat-Ainsworth IP infringement hearing switched to September Subscribe to the iGaming newsletter Regions: Oceania Australia The Federal Court of Australia has set a new date of September 4 for the first case management hearing over an intellectual property rights infringement dispute between rivals Aristocrat Technologies and Ainsworth Game Technology. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitterlast_img read more

Betway to pay £11.6m over player protection and AML failings

first_img Tags: Online Gambling Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Regions: UK & Ireland Topics: Finance Legal & compliance Betway has agreed to pay a record settlement worth £11.6m (€13.2m/$14.9m) after the GB Gambling Commission found the igaming operator had breached a number of social responsibility and money laundering regulations related to high-spending customers.The case focused around the activity of seven ‘VIP’ players between November 2014 and November 2017, following complaints from customers and other agencies. The Commission said three of the customers were the subject of police investigations, which found that stolen money had been spent with Betway.During its investigation, the Commission said it identified “systemic historical failings” in the how Betway identified and interacted with customers at higher risk of money laundering and problem gambling.Commission executive director Richard Watson said that the operator’s actions ultimately suggested there was “little regard for the welfare of its VIP customers or the impact on those around them”.According to the regulator, these failings stemmed from inadequate anti-money laundering (AML) and social responsibility policies and processes and senior management oversight. As such, the regulator said, Betway had ineffective controls to identify customers at risk of gambling harm or money laundering.In terms of specific failings, the Commission noted one example where Betway failed to carry out a source of funds checks on a VIP customer who deposited over £8m and lost more than £4m during a four-year period. There were 51 occasions on which Betway should have initiated an interaction with the customer, but it only did so on 12. The person’s account was only shut down once the operator was contacted by the police.Meanwhile, one customer held 11 separate accounts with Betway and deposited more than £494,000 over a period of one year and five months. Betway carried out 18 reviews of these deposits, but did not check the player’s source of funds as the customer failed to trigger its financial thresholds in place at the time. The player in question was subsequently convicted of fraud.Another customer deposited and lost £187,000 in two days, with Betway failing to carry out effective social responsibility interactions with the player in that time. In addition, one player deposited £1.6m and lost more than £700,000 over three years – a period during which he was unemployed.Focusing on the specific failings, in terms of failure to identify problem gambling behaviour, the Commission found Betway in breach of social responsibility code provision 3.4.1(1). This requires licensees to have effect policies and procedures for customer interaction where there are concerns their behaviour may indicate problem gambling.Betway accepted it had failed in its duties as it did not implement a customer interaction policy until April 2015, while this did not have a specific provision for VIP until January 2017. The operator also said these policies and procedures in place did not always prompt effective interactions with at-risk customers.Meanwhile, the Commission’s investigation identified weaknesses in Betway’s AML controls between 2014 and 2018, and found the operator in breach several of its licence conditions.Firstly, licence condition 12.1.2 (1) requires holders to have and implement the measures required by the Money Laundering Regulations 2007, superseded by new regulations introduced in 2017.Betway agreed it had failed in its duties, saying that it did not conduct sufficient ongoing monitoring of its business relationship with customers, nor did it apply enhanced customer due diligence and ongoing monitoring when customers were spending high amounts.The operator conceded that it had not kept full records of the evidence and supporting documents for due diligence checks, nor did it establish appropriate and risk-sensitive policies to stop money laundering and terrorist financingAlso in relation to money laundering, the Commission found Betway in breach of licence condition 12.1.1 relating to the prevention of money laundering and terrorist financing.Betway accepted that, between November 2014 and December 2018, it did not have adequate AML controls in place. The operator said its risk assessments were not appropriate, while its AML policies and processes were not effective, and procedures and controls were not appropriate to mitigate risks identified.The Commission noted Betway cooperated with its enquiries and acknowledged widespread shortcomings in the effectiveness of its policies and procedures for customer interaction and senior management oversight.Betway will therefore pay £5.8m in lieu of a financial penalty, which will be used to help deliver the Commission’s National Strategy to Reduce Gambling Harms. It will divest a further £5.8m to help refund victims identified in the case, while Betway will cover the costs of the regulatory investigation.As part of the settlement, Betway will also undertake a number of wide-reaching business reviews. These will include an independent review of current policies and processes, its operation, resourcing, quality control and oversight, as well as a compliance-led review of current UK customers not reviewed in the past six months and require review applying to AML and social responsibility processes.Betway will also undertaken a full assessment of its top 25 customers by gross gaming yield (GGY) and top 25 customers by deposit for 2015, 2016, 2017 and 2018 to consider whether any of the failings identified are evidenced and if so, to divest the GGY accordingly.The operator will also review any new high or higher risk customers as may be identified by the Commission, as well as conduct a review of the next 12-month compliance development road maps.“As part of our ongoing programme of work to make gambling safer we are pushing the industry to make rapid progress on the areas that we consider will have the most significant impact to protect consumers,” Watson explained. “The treatment and handling of high value customers is a significant piece of that work and operators are in no doubt about the need to tackle the issue at speed.“We have set tight deadlines for when we expect to see progress and if we do not see the right results then we will have no choice but to take further action,” Watson added. “This case highlights again why progress needs to be made.” Betway has agreed to pay a record settlement worth £11.6m (€13.2m/$14.9m) after the GB Gambling Commission found the igaming operator had breached a number of social responsibility and money laundering regulations related to high-spending customers. Finance Betway to pay £11.6m over player protection and AML failings 12th March 2020 | By contenteditor Email Addresslast_img read more

Delaware sports betting revenue down in March

first_img Delaware sports betting revenue down in March 20th April 2020 | By contenteditor AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter The Delaware Lottery has reported a year-on-year fall in sports betting revenue for March, but the $571,486 generated by operators during the month was higher than the total collected in February 2020.Revenue in the five weeks to March 20 was down 64.3% from $1.6m last year, but when looking at the results on a month-on-month basis, revenue was up an impressive 257.6% from $159,800 in the previous month.Players wagered a total of $3.9m on sports in March, a huge drop from $10.5m in the same month last year, though betting options were significantly limited due to the cancellation of many sporting events as a result of the novel coronavirus (Covid-19) outbreak.Delaware Park retained top spot in the state’s market after posting $340,100 in sports betting revenue from $2.3m in total wagers during the month. Revenue was down 67.3% year-on-year, while player spending also fell 65.2%.Read the full story on iGB North America. The Delaware Lottery has reported a year-on-year fall in sports betting revenue for March, but the $571,486 generated by operators during the month was higher than the total collected in February 2020. Topics: Finance Sports bettingcenter_img Regions: US Delaware Finance Subscribe to the iGaming newsletter Email Addresslast_img read more

Asia Pioneer Entertainment issues profit warning

first_imgResults 2020 Results published in January showed that gross gambling revenue (GGR) in Macau was down close to 80% in 2020, as the region suffered enforced closures and travel restrictions as a result of the pandemic. Tags: Asia Pioneer Entertainment Termination of the two finance lease agreements on 21 May caused a one-off impairment cost of approximately HK$22.9m. Macau-based casino supplier Asia Pioneer Entertainment (APE) has issued its shareholders with a profit warning, indicating that the company expects to record a loss before tax of approximately HK$32.0m (£3.0m/€3.5m/$4.1m) for 2020. Revenue from technical sales and distribution of electronic gaming equipment, consulting and technical services, and repair services, are expected to decrease by 51%, 42% and 61% respectively. Regions: Macau APE’s board of directors said that the expected loss, and decreases in revenue and gross profit, were mainly attributable to the termination of two of the its finance lease agreements in 2020, and the ongoing impact of the novel coronavirus (Covid-19) pandemic. The board stated that the one-off impairment loss will not affect the supplier’s long-term financial stability. Email Address For 2020, it expects to record positive net operating cash flow of HK$800,000, compared to a negative net operating cash flow of HK$2.7m. Asia Pioneer Entertainment issues profit warning The supplier’s gross profit has decreased by approximately 63%, from HK$28.6m to HK$10.5m for the year. Topics: Casino & games Finance Land-based casino Product & technology Slots Full year results 2020 Results 2020 AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter The cash and cash equivalent of the company is also expected to increase by around 11%, from approximately HK$43.6m to HK$38.2m. The expected loss is compared to a loss before tax of HK$1.7m for the year ended 31 December 2019, and reflects a decrease in the supplier’s revenue from around HK$82.0m to HK$40.5m year-on-year. 16th March 2021 | By Conor Mulheir It said the expected increase in operating cash flow is mainly attributable to better management of trade receivables. The closure of land-based casinos as a result of the Covid-19 pandemic, meanwhile, has led to weaker demand for technical sales and distribution of electronic gaming equipment. Subscribe to the iGaming newsletterlast_img read more

BlueBet scores naming rights to NRL’s Panthers stadium

first_img Email Address AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter “We’re excited to welcome BlueBet to the Panthers family and look forward to giving our members and fans plenty to cheer about at BlueBet Stadium.” 22nd March 2021 | By Robert Fletcher The two-year deal is effective immediately and will see the stadium renamed as the BlueBet Stadium. Australian betting operator BlueBet has acquired the naming rights to Penrith Stadium, the home of National Rugby League (NRL) team the Penrith Panthers. Subscribe to the iGaming newsletter Marketing & affiliates BlueBet scores naming rights to NRL’s Panthers stadium “We understand how special the club’s spiritual home is to the Panthers family and we take great pride in having our name and our brand associated with it.” The team finished top of the 2020 NRL, but lot 26-20 to Melbourne Storm in the grand final. Regions: Australia Topics: Marketing & affiliates Sports betting Marketing Tags: BlueBet Penrith Panthers NRL “For a number of years Panthers intentionally retained the naming rights to our home ground,” Panthers chief executive Brian Fletcher said. “However the significant and ongoing financial impact of Covid-19, combined with the considerable investment from BlueBet, made this a fantastic opportunity we simply couldn’t pass up. The Panthers currently sit third in the 2021 NRL table, having won their first two games of the new season. BlueBet founder and executive chairman Michael Sullivan added: “We’re putting our money where our mouth is and backing this team to go all the way as evidenced by our investment in BlueBet Stadium.last_img read more

LeoVegas acquires 25% stake in startup SharedPlay

first_img “We see a new behaviour in the gaming market as well as in many other digital consumer segments – it’s about sharing your fun and excitement with your friends, but also with others who have the same interest,” LeoVegas group chief executive Gustaf Hagman said. LeoVegas paid €1.1m (£940,000/$1.3m) to purchase the stake, with the option to increase its ownership in the future. SharedPlay founder Pelc added: “SharedPlay was established to capitalise on the opportunities that exist in the current trends in our rapidly growing industry. I have closely followed the development of social platforms, how we consume moving pictures, and how it has become part of the gaming industry. In addition, LeoVegas this week made its shares tradable in US dollars via the US’s OTCQX market. Shares are now available as F shares under the ‘LEOVF’ ticker symbol. Tags: LeoVegas SharedPlay Online gambling operator LeoVegas has acquired a 25% stake in SharedPlay, a startup provider that allows players to share their gaming experiences with each other. “LeoVegas is a dream partner, as they are passionate about the gaming experience and innovation in product development, and have shown through their other investments that they are proficient at driving growth and creating value.” M&A “The team we are investing in is world-class, and SharedPlay has a unique position with the opportunity to drive the next step in the social casino experience.” Founded by industry executive Karolina Pelc, SharedPlay is primarily focused on transforming solitary game sessions into multiplayer experiences. Users can join a social community and share their experiences digitally with other players. 26th March 2021 | By Robert Fletcher AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Topics: M&A The new investment comes after LeoVegas this month also acquired the Expekt sports betting brand from Betclic Group for €5.0m. LeoVegas acquires 25% stake in startup SharedPlay Email Addresslast_img read more

Crown Melbourne to remain closed despite lockdown easing in Victoria

first_imgThe latest data released by the Victorian government showed there was just one new case of Covid-19 in the state yesterday (8 June), while Victoria’s seven-day average was five positive cases. Crown said while its hotel and food and beverage facilities at Crown Melbourne will re-commence operations from 11 June, gaming activities will remain halted until restrictions are eased further. Land-based casino Tags: Covid-19 Lockdown Crown Resorts Crown Melbourne The operator added that it will continue to financially support staff who remain stood down – including the majority of gaming operational staff – by paying an additional discretionary payment.  The state entered an initial week-long lockdown on 27 May after a rise in Covid-19 cases, though this was then extended by a further week to 10 June as more positive cases were confirmed. Subscribe to the iGaming newsletter Crown Melbourne to remain closed despite lockdown easing in Victoria AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address Topics: Casino & games Land-based casino Regions: Australia Crown Resorts has announced that its Melbourne casino will remain closed despite novel coronavirus (Covid-19) lockdown restrictions being eased in the Australian state of Victoria. 9th June 2021 | By Robert Fletcher Victoria’s government confirmed that the state will exit lockdown on 10 June, but a number of measures will remain in place in an effort to prevent further spread of the virus. These include citizens only being permitted to travel 25km from their home and capacity limits for retail shops, restaurants and cafes.last_img read more

ProSieben to enter German betting market with Betsson

first_imgIts new partner Masterpiece Gaming, meanwhile, aims to use it the launch of JackOne as a precursor to expanding into other regulated markets, leveraging ProSiebenStat’s media reach to build a strong customer base. Product & technology Betsson secured an online sports betting licence from the Regional Council of Darmstadt in March this year, covering its Betsson, Betsafe, Casinowinner, Guts, Rizk Sport, Nordicbet and Schnellwetten brands. Tags: Betsson ProSiebenSat.1 JackOne While the country’s sports betting market has been open for business since October last year, online slots and poker are currently subject to a transition period, that should end from 1 July, once the Glücksspielneuregulierungstaatsvertrag (GlüNeuRStV) comes into effect.  AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter It will roll out online sports betting under the JackOne brand, with the site powered by Betsson’s B2B sportsbook solution and player account management platform Techsson.  Regions: Central and Eastern Europe Germany This will be supported by customer support, odds, risk management and a payment platform. The agreement is based on a performance-based product fee, that will run for two years with a renewal option included.  German media giant ProSiebenSat.1 is to enter the country’s regulated betting market, launching a new brand powered by Betsson’s B2B solutions. Subscribe to the iGaming newslettercenter_img “We are proud that Masterpiece Gaming has chosen us as a supplier.” Topics: Sports betting Online sports betting Product & technology ProSieben to enter German betting market with Betsson Email Address Betsson, which has previously signed a similar deal to power Claymore Group’s iBet brand in January last year, said the deal confirmed its status as a “global, in-demand supplier of B2B sportsbook and platform solutions”. “This deal proves that we have a competitive sportsbook product that is attractive and in demand by the market,” Betsson chief executive Pontus Lindwall said. “Adding Masterpiece Gaming to our list of of B2B sportsbook solution partners confirms our ambition to be a strong supplier on the B2B sportsbook market as part of our growth strategy.  11th June 2021 | By Robin Harrison The business, which offers free-to-air channels such as ProSieben and Kabel Eins, has established a new subsidiary, Masterpiece Gaming, that sits within its commerce and ventures division.  That looks likely to be accompanied by a hefty 5.3% tax on slot and poker turnover, despite industry opposition, after it was voted through by the Bundestag Finance Committee earlier this week. A full vote in the parliament is likely to follow later this month, with industry sources describing its passage as a “formality”. last_img read more

Cricket accounts for 93% of sports content consumption in India: BARC

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first_img WTC Final 2021: India vs New Zealand Full Squad, Schedule, Live Streaming, Date, Time, Venue all you need to know World Test Championship final Euro 2020, Switzerland vs Turkey LIVE: Switzerland to punish hapless Turkey; Follow Live Updates By Kunal Dhyani – June 4, 2019 WI vs SA 2nd Test Day 3 Live: Start delayed due to rain, SA lead by 149 runs – Follow Live Updates F1 French GP 2021 Live: Max Verstappen overtakes Bottas to move into 2nd place, Hamilton leads; Follow Live Updates Facebook Twitter Formula 1 by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeGrammarlyImprove Your Spelling With This Helpful Browser ExtensionGrammarlyCapital One ShoppingThis hack can uncover JOANN discounts you don’t know aboutCapital One ShoppingMicrosoftBring your desktop to life with Bing WallpaperMicrosoftIt further stated that cricket has gained 65% of viewership year-on-year even while other sports like Kabaddi, Wrestling, Football are gaining popularity.Courtesy: BARC IndiaYouth in the 15-30year age group has consumed 35% of LIVE cricket content I 2019. The share of NCCS AB cricket viewers is also up to 56% for the first 21 weeks of 2019. Women with 342 million viewers accounted for 48% of cricket audience.Similarly, there is an increase for women’s cricket content. The Women’s World Cup Final between India & England had a viewership of 39 million impressions. Indian Premier League average watch-time per viewer has increased from 28 to 34 in three years between 2016 and 2018. IPL has also grown in terms of total viewers.With broadcasters exploring cricket content beyond sports genre, footprint for the sport has gone beyond the sports channels even though the numbers for non-sports channels have reportedly declined, primarily also for the fact that with the regional sports channels launch by Star Sports IPL content has moved out of non-sports channels in regional markets.“The last 3 years have seen a steady increase in cricket content on sports channels. Apart from international cricket matches to the national favourite IPL, viewers today have a wide array of choice. From domestic competitions like the Ranji Trophy, the Duleep Trophy, the Vijaya Hazare Trophy etc to International T20 Leagues like Big Bash League, Mzansi Super League, Pakistan Super League, etc to popular celebrity leagues we can see it all on the small screen,” the report stated.Also Read: BARC India strengthens partnerships and product portfolioThe report also reveales that cricket content on television is approaching the 1 million hour mark annually, with 89000 hours being clocked in 2018. Non–sports channels carried 4700 hours of cricket content in 2016 and upwards of 5400 hours in 2018. Some news channels have the same cricket programme titles running over the last 3 years.Courtesy: BARC IndiaThe report adds that the T20 World Cup in 2016 and Champions Trophy in 2017 contributed 21% and 14% to the total cricket viewership of the year respectively. The absence of any major ICC event results in 28% drop in the international cricket viewing for 2018 whereas IPL made up for some of this deficit with 19% year on year growth in 2018.Live cricket content contributed to a minority share to (22% in 2016, 15% in 2017 and 16% in 2018) cricket content telecast. But the report informed that in absolute terms, live cricket has grown by 30% from 10882 hours in 2016 to 14180 hours in 2018.Courtesy: BARC IndiaIndia matches account for >50% airtime of all international matches telecast on television. However, the viewership lens shows the clear preference of Indian viewers for India matches accounting for 78%, 92% and 91% in 2016, 2017 and 2018 respectively.Courtesy: BARC IndiaThe report states that IPL dominates sports viewership in Indian homes during the league period. The 2018 IPL Season has accounted for the 40% cricket viewership share.It also stated that the return of CSK in 2018 saw viewership shifts in South markets like Tamil Nadu, Andhra Pradesh/Telangana and Karnataka. The top 5 markets have grown from 55% audience share in 2016 to 58% in 2018.Courtesy: BARC IndiaThere has been a 14% growth in the number of ads on Live telecast of International matches in 2018 vis-à-vis 2017. Ads in India Matches have witnessed 18% growth & 17% growth in 2017 and 2018 respectively. E-commerce has emerged as the dominant sector with share of ads going up from 14% in 2016 to 42% in 2018. Smartphones & telecom ads have decreased from 24% in 2016 to 11% in 2018.Smartphones & telecom dominate with 24% of ads in 2018. Share of e-commerce ads increased from 7% in 2016 to 17% in 2018. 2017 however, saw a peak with 29% of ads from e-commerce. Auto sector ads move southwards: from 14% in 2016 to 8% in 2018. 246 brands from 95 categories were advertised in this period. 158 brands were advertised on live as well as match highlights.Ad volumes grew over 100% in IPL-12 vis-à-vis IPL-11. 246 brands from 95 categories were advertised in this period. 158 brands were advertised on live as well as match highlights.Courtesy: BARC IndiaTop 10 categories contributed to 52% of the ads telecast. Further, services led by e-commerce brands have made a comeback as the top sector this season with 24% ads. Smartphones ads by 5 advertisers clocked 14.2% of all ads and emerge as the top category this IPL season followed by Auto-Cars with 5.7% of ads.The report also stated that domestic cricket is growing on the back of T20.Also Read: BARC India to launch integrated TV Plus measurement service Cricket with 12.3 billion impressions has contributed to 93% of the total sports content consumed by television audience in India. The magical number is achieved even when there was no major international cricket competition.A BARC India report ‘Cricket In India: It’s not just a game’ has revealed that 93% of the 766 million viewers who sampled sports content in 2018 have watched cricket. Sports viewership has grown from 43 billion impressions in 2016 to 51 billion impressions in 2018, growing at a CAGR of 9%. Cricket registered 12.3 billion impressions. WTC Final 2021 LIVE: 5 Ways to watch India vs New Zealand World Test Championship LIVE Streaming for free YourBump15 Actors That Hollywood Banned For LifeYourBump|SponsoredSponsoredDaily FunnyFemale Athlete Fails You Can’t Look Away FromDaily Funny|SponsoredSponsoredPost FunThese Twins Were Named “Most Beautiful In The World,” Wait Until You See Them TodayPost Fun|SponsoredSponsoredMaternity WeekA Letter From The Devil Written By A Possessed Nun In 1676 Has Been TranslatedMaternity Week|SponsoredSponsoredDefinitionTime Was Not Kind To These 28 CelebritiesDefinition|SponsoredSponsoredMisterStoryWoman Files For Divorce After Seeing This Photo – Can You See Why?MisterStory|SponsoredSponsored Cricket IND vs NZ Live Streaming for free with Jio, Airtel and Vodafone Idea, Check out the best Recharge Plan Cricket accounts for 93% of sports content consumption in India: BARC CricketLatest Sports NewsSports BusinessNewsSport Cricket Cricket Cricket Tokyo Olympics: BCCI provides fuel in Indian Olympic flame, to contribute Rs 10 crore Football ICC WTC Final LIVE commentary: AIR, DD Sports to live stream & broadcast India vs New Zealand for free RELATED ARTICLESMORE FROM AUTHOR Football TAGSBARC IndiaBARc RatingsCricket LiveCricket viewership in IndiaCricket viewerships SHARE Cricket Latest Sports News Share on Facebook Tweet on Twitter Previous articleBCCI’s 2019-20 season to have six international seriesNext articleWorld Cup 2019: Brian Lara returns on Star Sports Select Dugout Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. Euro 2020, Italy vs Wales LIVE: Gareth Bale and Co face do-or-die clash; Italy eye third consecutive win; Follow Live Updates, WTC Final Day 3 LIVE Score: Latham, Conway provide slow start, India in search of wickets; NZ 19/0 (12 ovs)- Follow Live Updates Cricket last_img read more